When looking into customized apparel options, two possibilities are sweatshirts or t-shirts. Which is better for your company? Whether you make a promotional sweatshirt bulk order, or one of t-shirts is completely up to you. Consider the options with care.
Sweatshirts as Promotional Items
The hoodie sweatshirt has officially entered the Rotterdam museum, according to the New York Times. Sweatshirts, in general, are classic items that will never go out of style.
Sweatshirts for promotions are a great way to make a statement with a practical item. Why are they ideal promotional pieces? Here are a few reasons:
- They become walking billboards for your company.
- They are perceived to be higher in value since they cost more.
- They are highly versatile in color and style.
- They are functional, useful items for customers to enjoy.
T-Shirts as Promotional Items
The Washington Post says customization turns a regular article of clothing into an emotional item that acts as a keepsake. Once the t-shirts are customized into promotional items, they become something people want to keep and wear. Here are a few reasons they make great options for branded clothing for marketing:
- T-shirts are cost-effective.
- They are pieces anyone can wear.
- They are highly versatile in color and style.
- They are functional items anyone can appreciate.
Comparing Sweatshirts and T-Shirts for Promotions
As you compare and contrast your choices, ask these things to aid your decision. T-shirts or sweatshirts? What’ll it be?
What Budget Do You Have Available?
Budget is always a consideration in any promotional item you order. Sweatshirts are going to cost more, and if you have the budget for it, that’s fine. If your budget is smaller, t-shirts might fit the bill better.
Who is the Audience for the Promo Items?
T-shirts appeal in a universal manner. T-shirts fit any audience with any style. On the other hand, if you have a niche group or certain demographic to target, high-quality sweatshirts can give you a more lasting impression.
What Season is the Roll Out?
Before you order sweatshirts and try to pass them out in the summer, consider the season for the promotional items. T-shirts work any time of the year, but especially during the warmer months. Save sweatshirts for cooler campaign weather.
What are Your Goals?
Do you want to create brand loyalty through a memorable gift? Go with sweatshirts. Do you want a less costly way to spread your company name as far as you can? T-shirts work well. Consider your goals and go with the clothing item that works best to help you meet them.
Practical Tips for Choosing the Right Apparel
As you consider the options, there are many different tips that can help you to choose the right item, no matter what direction you go. Here are a few to consider.
- Quality Comes First
No one wants cheap clothing, even if the item is free. If you hand out a cheap piece, no matter which type you choose, it will reflect poorly on your business. Customers will assume your products or services are not high in quality as well.
- Brand Identity Matters
You want your brand to match itself in any promotional item you choose. Pick colors that go along with your brand’s palette and an overall message that fits your image. Don’t try a new logo that won’t be recognized.
- Get a Taste of Cost-Effectiveness
Remember that while it might be tempting to go with the ‘cheapest’ option, that’s not always the most cost-effective item on the market. You may not be able to afford as many sweatshirts, but when given to the right people, they may be more effective. Or, if you simply want to spread your logo as far as possible, t-shirts hit the spot just fine.
Sweatshirts vs T-Shirts: In Conclusion
T-shirts and sweatshirts for promotions are both excellent options, but you may only be able to go with one. Which option is the best? That depends on your individual situation. Consider things like the cost of the items, the audience you want to distribute the clothing to, the impact of the piece, and other such things. Save Your Ink can help you design the perfect t-shirt or sweatshirt to help you meet your goals. Figure in things like the season, the occasion, and perceived value to make the right choice.
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