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How To Host a Giveaway to Grow Your Following

So, you want to host a giveaway on your blog, Instagram or YouTube channel? How exciting! Giveaways are a great way to treat your readers, promote your blog and/or social media platforms, and cement good...
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How To Create A Business Plan for Your Blog

Fact: If you plan on monetizing your blog or want to make a full-time living out of blogging, you need a business plan for your blog. You might not be seeking investors or plan on selling your blog any t...
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Why You Shouldn’t Use an Instagram Growth Service

It's tempting, but you shouldn't use an Instagram growth service Making your mark on Instagram - or anywhere online - can be tough. The world of blogging and social media is extremely competitive, especially going into 2018. The platform is over satura...
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Pat Flynn’s Smart Podcast Player

Pat Flynn's Smart Podcast Player... Does it ring a bell? We're giving an overview of the plugin below, here on IFB! In case you didn't know, IFB is running a series titled “Start Your Own Podcast: A How-To for...
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Instagram Trends 2024: What You Need To Know

Instagram Trends 2024: What You Need To Know… Let’s start with the obvious. Instagram has now reached more than 800 million users (and counting). For many bloggers, vloggers and influencers it’s the most impor...
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Fashion Puns: 3 Ways to Awe Your Audience with Wordplay

Happy Monday... Today, We're Talking Fashion Puns! Wondering how to write a good blog post title? Looking for ideas to spice up your written content? Want to be witty? Here are a few ways to incorporate fashion puns into your digital content. Open any ...
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Review of John Lee Dumas’ Free Podcast Course  

An Unbiased Review of John Lee Dumas' Podcast Course In case you didn't know, IFB is running a series titled “Start Your Own Podcast: A How-To for Fashion Bloggers”. We’re breaking down everything you need to ...
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Halloween Guide For Fashion Bloggers

It’s that time of the year again, boys and ghouls! Halloween is slowly creeping up on us. It’s less than a week away now! Do you have your costume planned out? Are you ready for the Trick-or-Treaters? Will you be attending any Halloween parties this year? I...
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Best Podcasting Courses for Bloggers 2024

Have You Ever Wanted to Start Your Own Podcast? In this week’s instalment, IFB will be discussing the top three best podcasting course for bloggers.  Throughout the next few weeks, we will be running a ...
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5 Tips for Fashion and Beauty Bloggers From SIMPLY Dubai 2024

This past Thursday IFB’s Laura Kell had the pleasure of attending the 2nd annual SIMPLY Dubai conference, at the Kempinski Hotel in the Mall of the Emirates. SIMPLY partnered with the Azdef Group to bring a day of industry insider panel talks to Dubai. Conf...
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SEO Tips for Blogger Blogs

SEO Tips for Blogger Blogs: How to Make Your Blog More Searchable Blogger a.k.a. Blogspot is a great publishing platform for new bloggers. Owned by Google, Blogger blogs are easy to set up and very user friend...
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Top 5 Podcasts For Fashion Bloggers 2024

Looking for Inspiration, Before Starting Your Podcast? Check Out IFB's Roundup of the Top 5 Podcasts for Fashion Bloggers Below! We're running a series titled “Start Your Own Podcast: A How-To for Fashion Bloggers”. We breakdown everything from what to consi...
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Start Your Own Podcast: A How-To for Fashion Bloggers

Have You Ever Wanted to Start Your Own Podcast? There’s no doubt about it: the popularity of podcasts are on the rise. Studies show that Millennials prefer to listen to podcasts than read long bodies of text. But let's face it, you probably never ente...
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Microblogging: The Best Way to Start Blogging?

Is Microblogging the Best Way to Get Started as a Blogger? Finding time to blog is a dilemma many people face. Whether you’re a business owner or working full-time, a stay-at-home parent or a student we al...
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A Full-Time Income With No List

Update: Our webinar was great. We covered a lot of info on building your audience and monetizing your blog. Check out the replay here. In 2011, my friend Shawn Blanc quit his job to begin blogging for a l...
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Fashion Bloggers Over 40 You Should Follow Now

Over the years, I have become very selective when it comes to the blogs I follow - especially the blogs curated by fashion bloggers over 40. I deleted many blogs from my reader a while ago. The ones I still follow boast a strong writer's voice and convey ...
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A Blogger’s Breakdown of Instagram Video

We all know that Instagram is a great platform for sharing beautifully-curated visual content with the world. When the app launched its video feature in 2013, it gave bloggers of all levels a new way to interact with their following. Instagram's users were now...
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How to Post on Instagram from a Computer

Want to know how to post on Instagram from a computer? Without the help of a paid service, third party app or software? Spoiler alert: you will need to have Chrome installed on your computer, in order for ...
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How to Approach Brands for Freebies

Many bloggers, fashion bloggers included, see freebies as a "perk" of running an even moderately successful site. Whether you describe such free items as "gifts," "review samples," "collaborations" or something else entirely, freebies can be either a huge bu...
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How to Grow Your Audience Organically with Social Envy

It doesn’t matter whether you’re a blogger, vlogger or small business owner; we all want more Instagram followers – and the social envy for those that have many is real. We were interested in how Social Envy...
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Why Masculine Style Blogger Tanner Guzy is Not A Fashion Blogger

There are many words that can be used to describe Tanner Guzy of Masculine Style - blogger, vlogger, menswear style consultant and, even, mentor. "So much of what I do is talking about mindset or self-improvement with my readers and viewers," Guzy states,...
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The Only Blogger Toolkit You’ll Ever Need

Ever feel overwhelmed by blogging? You’re not alone. There have been so many times when we, as bloggers, have felt daunted by what we're learning and doing and struggled to overcome challenges like increasing traffic, social media presences, and even...
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A Blogger’s Guide to Growing Traffic

You've seen the surveys, the questionnaires, and the blog posts: Today's bloggers' biggest struggle continues to be growing traffic to their website and how to effectively do it. Growing your blog's t...
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Website Traffic for Bloggers 101 – How are you Different?

“How do I get more traffic to my blog?” We get asked this all the time. It’s not a small problem, and unfortunately, it’s not a simple problem either. There are thousands of ways to increase your traffic and everyone has a strategy to offer. And, if you have ...
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How to Create a Cohesive Instagram Feed in 5 Steps

YOUR INSTAGRAM FEED STARTS WITH THIS: As we said in our last Instagram post about creating a memorable profile, it takes the average person less than 1 second to decide whether or not they will follow you on...
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How to Create a Memorable Instagram Profile in 4 Steps

Did you know that, on average, people decide whether or not they want to follow you on Instagram in under 1 second? It's actually two-tenths of a second to be exact! It really makes you wonder whether or not your profile has what it takes to capture peop...
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Stand Out from the Affiliate Crowd with Thrive Market

As a fashion blogger, one of the most common ways to monetize your site is through affiliate programs, and most fashion bloggers know of the few big programs out there. While they're great programs and of cours...
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Diary of a Failed Fashion Blogger

Hey everyone! This post is both a hello and a goodbye. Until about two weeks ago, I was editor-in-chief of IFB. It was a really fun gig. I worked from home, made my own hours, and was paid well for my efforts...
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IFB Is Hiring!

Thank you for your interest. We have filled these positions and are no longer accepting applications.  Are you obsessed with fashion blogs? Do you love social media and keeping up with new trends and technology? We have two opportunities you need to know ...
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How to Write an Excellent Social Media Bio

This post was originally published in March, 2012 and updated on April 27, 2016.  To convince social media consumers to follow you and your brilliant tweets, Instagram posts and other various streams of your...
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The Sporty-Chic Sandal Every Blogger Needs for Spring

Flatforms and chunky, military boot-infused sandals have been all over street style and Instagram feeds in recent months. If your style already veers in the edgy direction, it's easy to work this trend into your daily outfit rotation. But if feminine, stra...
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IFB Member Spotlight: Elly of Uptown With Elly Brown

Welcome to this week’s IFB member spotlight! Each Friday we feature an IFB blogger we want to get to know better and share his or her story.  Who: Elly Brown What: Uptown with Elly Brown Where: Hou...
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6 Bloggers with Short Hair to Inspire You

Short hair is all the rage right now. Blunt bobs are making a huge come back, and pixy cuts have never been more chic. And with the new year around the corner, some of you may be thinking about changing u...
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Show off Your Style in Our New #OOTD Instagram Challenge

Everyone loves a good challenge right? Even if you don’t, this is more of a fun game than a challenge. Every week, starting TODAY, Team IFB will choose our favorite OOTD post on Instagram. To join us for a chance to be featured, simply do the following whe...
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Does Google Analytics Undercount Your Blog Traffic?

I recently started using WP Engine to host my Wordpress blog, and I noticed something weird: My traffic according to WP Engine is about 3 times higher than my Google Analytics data. I expected a bit of disc...
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7 Facetune Functions for Fashion Bloggers

When Marianna Hewitt of Life With Me shared the little tweaks she makes to her Instagram photos using apps including Facetune, her deft hand with the app made me see it in a whole new light. I had tried Facetune previously but always made myself look like an...
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Will You Be the First Fashion YouNow Star?

I recently discovered YouNow through my 15-year-old son (@jettlifejoel, I beg you in advance to pardon his language). What exactly are kids doing on there, I asked? Nothing, he responded. Just being stupid ...
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How to Keep Up Your Blog During the Holidays. Or Not

The holiday season is upon us, at least in the US. For many that means more time with family and friends and less time blogging. So how do you keep your blog up during the holidays? Or do you? Personally, ...
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6 Ways To Edit Photos Fast and Beautifully Using Lightroom

Photo via Style by Alina Standing out in a sea of fashion bloggers isn’t easy, but having great photos can put you one step ahead of the game. Whether you want to grow your followers, get featured on reputable fashion sites or attract brands for collabo...
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22 Offbeat Holiday-Themed Post Ideas

I remember back in the day when Christmas decorations and holiday music in stores didn't start until after Thanksgiving. Seems quaint nowadays, doesn't it? Even though the entire country is saturated wit...
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The Camera Lens Every Fashion Blogger Should Use

The one lens that will give you the best ROI of any piece of photography equipment you can buy has to be the 50mm f/1.8 lens. It's also known as a "normal" lens because it's the closest you can get to the p...
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How to Get Invites to New York Fashion Week Shows

In previous years, when you were granted press credentials for New York Fashion Week, you also received a list of all the PR contacts representing presenting designers, along with their email addresses. Thi...
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Business of Fashion Now Offers Free Online Classes

Blogging can be a quick way to insert yourself into the fashion industry. All you need is a computer, an internet connection which could utilize products from blogs such as cat5e vs cat6, and a Wordpress or other platform for publishing. Or so it would see...
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Blogger Must Haves for Better Fashion Photos

As fashion bloggers, we all know that having great photos can really help your blog stand apart from the pack. But if you’re just starting out and haven’t invested in a professional kit yet - don’t worry. While there is no substitution for having a professio...
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How Sustainable Fashion Is Ruining the Industry

1 Granary, a print and online publication out of Central Saint Martins University of the Arts in London has launched a series of articles on ethically-made fashion. But their first interview subject balked at the title they had in mind for the section: "Su...
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How Many QUALITY Posts Can You Write Per Day? Per Week?

For many bloggers, posting three times a week does not make a living for them. Many bloggers, writers, and even journalists juggle freelance gigs, work for digital mags that require multiple posts per day. Jessie formerly of Denimology, told us in an web cha...
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Three Native American Sites Fashion Bloggers Need to Know About

Happy Indigenous People's Day! Instead of Columbus Day, Seattle and Minneapolis are celebrating Indigenous People's Day as a way of recognizing the cultural contributions of the people who were already living in America when Columbus "discovered" it. What's this have to do with fashion blogging?
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The Truth About Fashion Bloggers

It's no secret there's a lot said about bloggers in general, and there's certainly no shortage of criticisms and/or critiques of fashion bloggers specifically. We sometimes get the worst of it, because we sho...
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Why Personal Blogs Can Never Really Survive Monetization

Are you a personal style blogger? Do you blog about your life in hopes of making it in the "big time?" It sounds amazing, like do a job you love and never work a day in your life, and you love your life... but in reality, blogging about yourself has a real c...
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Why Read Fashion & Beauty Blogs Anymore?

Last week, Ashley Robison, forwarded a post from Zoe London, a beauty blogger who was approached by a beauty brand for fashion week only to be rejected by the very  same brand that approached moments after sh...
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The Independent Fashion Bloggers’ Guide to…SEO

Though some experts claim "SEO is dead," learning the foundations of good SEO (i.e. Search Engine Optimization) for your fashion blog has never been more important. At its heart, SEO is all about making it easier for search engines to find your content. Goog...
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How To Get Started with Affiliate Marketing

There are lots of ways to monetize your blog: advertising, affiliate marketing, ebooks, selling a product. It's always best to diversify though, and find the right mix of all of these things for you and your audience, but as I've mentioned before, I make the...
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5 Tips for Successfully Approaching Brands

Yesterday I participated in a webinar for brands on identifying & working with social (media) influencers. This included bloggers of course, and I shared some of my experiences as a blogger/influencer working with various brands in different capacities. ...
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How to Negotiate an Ad Contract for Your Blog

I've talked about negotiating on IFB a couple of times now, both on the affiliate side and the ad sales side, but there's always more to say because negotiating is a complex topic...especially when you're fir...
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What I’ve Learned in 10 Years Posting OOTD

ifb-fashion I've been posting outfits of the day (OOTD) for ten years. Back when I started, not a lot of people were doing it, so it was a relatively new phenomenon, and there weren't a lot of "rules" or standards. Now, though, personal style blogs are a dime...
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How to Write a Standout Event Recap Post

Fashion bloggers have a high likelihood of receiving invites to various industry-related events, whether that's a new boutique opening, a private viewing of a designer's latest collection, or the big dance (NYFW.) Events can be as important as outfit and r...
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Email Newsletter Tips for Fashion Bloggers Revisited

It's a fact, email newsletters drive a lot of engagement. Both my RSS emails and my bi-weekly newsletters bring traffic and comments to my blogs, and I can track purchases readers made via affiliate links. ...
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10 Ways to Celebrate Your Blog Anniversary

We naturally find ourselves, in the last month of any given year, reflecting on our accomplishments, our trials and how often we hit the marks of personal and professional success and happiness. Whether you have been blogging for years or weeks, take a momen...
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4 Blogger Tools to Host Link-Ups & Share Links

What better way to engage your community, give other bloggers an opportunity to promote their own blogs, while promoting your own blog than a Link-Up? Now, Link-Ups have been around for ages in various forms,...